Portal Features

Everything the portal
can do for you.

An overview of every tool in the vendor dashboard — what's included, and what's an add-on. You don't have to set up any of it yourself — it's all already there.

Packages & Pricing View all add-ons

Not sure where to start? Take a look at examples from your industry.

View use cases

Selling & Catalog dashAI — your AI co-pilot Digital Content & Courses AI Tools Marketing & Visibility Your Own Brand Analytics & More Your Own Cloud & Collaboration Payouts & Invoices Customer Retention Pricing & B2B

Selling & Catalog

Your catalog, fully equipped.

Photos, videos & 360° viewShowcase products with images, videos, and a drag-to-rotate 360° view.
Watermarks on product imagesOverlay your own logo or a separately uploaded image across all product photos — transparency, size, and corner freely adjustable, original images stay unchanged.
Manage stock levels liveStock, variants, and bulk actions directly in the dashboard.
Metafields & bulk editingManage custom extra fields per product and edit multiple products at once, instead of opening each one individually.
Physical, digital, or serviceSet right when creating a product whether it ships physically, is a digital download/license key, or is an appointment (in-store pickup or video call) — automatically controls shipping and the right flow in the shop.
Manage digital contentUpload files (e-books, templates) or set up license key pools — delivered to the customer automatically after purchase.
Availability scopeSet per product where it's available — states, countries, Europe, worldwide, or a radius around your location. Shown directly next to the delivery time on the product page.
Discount codesCreate your own discount promotions, redeemed automatically at checkout.
Subscription salesOffer products as a recurring subscription, with freely tiered quantities.
Cash Connect (helloCash Integration)Add-on, externalKeep products, stock, and customers in sync with your own HelloCash till — for in-store sales alongside your online shop. Sales made directly through your own till incur no infrastructure fee.
Vendor partnerships & bundlesTeam up with another vendor (mutual approval) and build bundles together — fixed or individually purchasable, with an optional bundle discount.
BusinessAI: find partners by swipingComing soonDiscover matching vendor partners as swipe cards, pre-sorted by AI — with photos and a pitch video. A match leads straight into a partnership. Separately priced add-on, pricing to be announced soon.

dashAI — your AI co-pilot

Gets to know your business and handles the busywork.

Chat with memoryAsk anything about your shop — dashAI knows your current numbers and permanently remembers what it learns about your business. The more you share, the more targeted the answers.
Automatic reports & checksWeekly digest, low-stock alerts, bundle suggestions, next steps, shop presence check, discount ideas, competitor check — on demand or as a scheduled routine.
Agent modeDescribe your goal in your own words — dashAI picks the right tools for the job itself and presents every result as a draft.
Share knowledgeUpload your company profile, catalog, or price list — dashAI learns from it permanently and automatically suggests matching profile fields.
Attachments & your own cloudBring documents, photos, or files directly from your own Synology Drive into the chat — only from your own folder, strictly separated from other vendors.
AI image generationGenerate product photos and marketing images directly in the dashboard, with a free monthly quota included.
Scheduled routinesLet recurring tasks run automatically in the background, daily or weekly.
Next step & notesThe dashAI guide rail in the sidebar always shows the most useful next step toward a finished shop (profile, description, logo, shop appearance, first product) — plus a private notes column for quick thoughts along the way.
Fill AI fields at the click of a buttonFill entire sections like your company profile with a single click — from your own website, a document, a photo, by dictation, or from an already-filled field. Review suggestions individually or accept them all at once.
Skill playbooks in chatTurn on curated expertise (copywriting, conversion optimization, email sequences) for the current conversation — dashAI then consistently follows that approach, not just for a single prompt.
Always drafts onlyNothing goes live automatically — every suggestion waits for your approval before it takes effect anywhere.

Digital Content & Courses

Online courses, podcasts, and coaching sessions — fully equipped.

Course building with modules & videoFreely arrange modules, lessons, and content blocks (text, image, video, file, quiz) via drag-and-drop — including a native player for uploaded videos, no external hosting workaround needed. Courses can be built as a draft before they're linked to a product.
Drip & progress unlockingUnlock lessons on a delay (X days after purchase or from a shared course start date) or only after the previous lesson — customers see the reason when a lesson is still locked.
Free Preview & QuizRelease individual lessons publicly as a preview, with no login or purchase required. Plus a quiz per lesson for review, with instant feedback.
Certificates with your own brandAutomatically generate a PDF certificate with your logo, color, and signature at 100% course completion — visible to the customer in their own account under "My Certificates".
Live Q&A SessionsAnnounce your own live sessions with title, time, and meeting link directly within the course content.
Per-Course Customer ChatQuestions about a lesson land directly in chat with you — including an email notification for new messages.
Your own video meeting roomYour own video call room for 1:1 sessions with customers (e.g. coaching) — runs directly peer-to-peer without routing through a third-party server, including recording.
Private Podcast FeedsDeliver uploaded episodes as your own access-protected podcast feed per purchase — works with any common podcast app.
Learning PathsBundle several related courses into one learning path, with a shared progress bar in the customer library.

AI Tools

Hand your time-wasters off to AI.

AI product copy & imagesGenerate descriptions and product images at the push of a button.
AI matching visibilityYour products become known to the AI advisor that recommends matching offers to buyers.
Automatic audience detectionThe AI reads each product's title, category, and description and assigns it to matching audiences (private customers, freelancers, startups, SMEs, enterprise, founder services) — runs automatically, you don't need to tag anything yourself. This makes your products show up correctly in buyers' “Who's it for” filter.
Automatic product translationsTranslate titles, descriptions, and SEO text into all your shop's languages with AI — lock individual translations when needed so your own fine-tuning doesn't get overwritten.
AI Website GeneratorAdd-onGenerate your own website from your existing presence and launch it live on your own domain.
Vendor Guide ArticlesAI-generated expert articles, published on the marketplace after approval.
Cold-CallAdd-onUpload lead lists via CSV, work through your calls, and track them in your own CRM through to close — your team shares one data set, kept separate from other vendors.
Voice-TranscribeAdd-onTranscribe calls, meetings, and voice notes live, with speaker detection — including directly during calls in the Cold-Call tool.
WebmailAIAdd-onMail, calendar, contacts, and tasks in one interface — your existing inbox stays, no Microsoft Exchange license needed, including AI reply suggestions.

Marketing & Visibility

Get found, without having to learn SEO yourself.

SEO editorManage titles, descriptions, and structure directly in the dashboard.
Smart links & short linksCart links with click tracking, short links for campaigns — customers can also share any product directly as a short link via the share button.
Product embed for your own websiteReady-made embed code to display individual products or your entire catalog on an external page.
Brand guidelines for AI copyYour own guidelines for how the AI phrases your product copy.
Referral ProgramAdd-onFind influencers and referrers who promote you — commission per sale, paid out via SEPA QR code, including a receipt.
LinkedIn SmartBotAdd-on, externalAutomated LinkedIn lead generation as a bookable service package.
Certified location partnerApply individually for each of your locations to become an official brand partner. Once approved by us, that exact location is marked as a certified partner on the public vendor map.
37 Languages, AutomaticYour shop is available in 37 languages, 20 of them at checkout — the visitor's language is detected automatically from their browser, not just their location. Without you having to translate anything yourself.

Your Own Brand

Your presence stays your brand.

Shop designYour own colors, fonts, header, and footer for your shop area.
Product Page LayoutChoose from four gallery layouts, rearrange the hero image and buy column via drag-and-drop, and show delivery time directly on the product.
Domain ConnectAdd-onConnect your own domain directly to your online shop — a monthly add-on available from the Top plan.
MultiDomain ConnectAdd-onTarget multiple markets by state or country — each with its own dedicated landing page and even more room for your brand design. Built for splitting by region, not for separate storefronts by product category within the same market.
Location ConnectAdd-onRunning more than one location? Extend your vendor presence with additional locations.
Android & iOS app developmentAdd-on, on requestYour own native app built from your existing website, publishing on the App Store and Google Play included — technical implementation entirely handled by EDV-Guru.
Digital Business CardAdd-onA personal business card page with a QR code, direct vCard download, certificates, resume, and a print template for its paper counterpart. A vendor can create multiple cards (e.g. one per employee or department).
Team tab in the shopAdd-onShows your team's business cards grouped by department as their own tab in your shop — can be toggled on or off separately.

Analytics & More

Numbers and tools, when you need them.

Revenue dashboardRevenue, orders, and performance at a glance.
Bestseller reportTop products by revenue, customer list.
Push notificationsGet notified instantly on your phone for new orders — toggle each notification type on or off.
Synology Chat notificationAdd your own webhook URL and receive new live inquiries or appointment requests directly in your team chat too — a third channel alongside push and email.
Visitor analyticsWho visits your shop and product pages, where they came from (source/referrer), which device, and which country — internal tracking, no third parties.
Subscription analyticsRecurring revenue (MRR) and churn rate for your subscription plans at a glance, instead of counting individual contracts yourself.
Legal pages always up to dateTerms & conditions, withdrawal policy, and privacy policy kept continuously in sync, overridable yourself when needed.
Searched for, but not in the catalogSearch terms from recent weeks that had no matches in your shop — sorted by relevance to your range, so you can see what customers are additionally asking for.

Your Own Cloud & Collaboration

Work more productively, keep data secure, connect your team — across all devices, included.

Work more productively, from anywhereFiles and documents are ready instantly on every device — in the office, on the go, or on-site with customers. Multiple people can edit the same file at once, without emailing versions back and forth (Drive & Office).
Your data stays yoursRuns on our own Synology infrastructure, kept separate from other vendors — not at some third-party cloud giant. Automatic backups and version history protect against ransomware and accidental clicks.
Connected team, one systemTeam chat, calls, and file sharing in the same system as Drive and Office — no more asking where a file is, no switching between five different tools.
Staff ConnectAdd-onInvite colleagues to your team via a secure invite link — they get access to your vendor account without you sharing your own login.
In sync across all devicesDesktop, laptop, smartphone, and tablet — files, documents, messages, and photos sync automatically, no matter which device you're working on.
20 years of experience with Synology serversSetup, maintenance, and security of the infrastructure all come from a single source — no third-party provider in between.
Additional NAS storageComing soonIf the included starter quota isn't enough anymore, extra storage can be added — pricing will be announced soon.

Payouts & Invoices

Money and receipts, handled automatically.

Payout overviewView sales and payout status anytime.
FastBill integrationAutomatic invoicing through your own FastBill account.
Your own invoicingInvoices with your own logo, IBAN, and inbox — even without FastBill.
BMD/RZL ExportExport your own invoices as a CSV in BMD/RZL import format — document numbers, VAT rates, and amounts prepared for handover to your bookkeeping or accountant.
Income/expense overviewIncome captured automatically from your own sales data, expenses captured via receipt photo with AI pre-fill — included for free, with a CSV and ZIP bulk download for your accountant. Especially for sole proprietors and small businesses without double-entry bookkeeping obligations.

Customer Retention

Runs alongside you, without you having to stay on top of it.

View reviewsAll customer reviews collected in the dashboard.
Automatic review requestRequested automatically by email after a waiting period you choose.
Cart recoveryA ready-made email draft for abandoned carts — you decide whether it goes out.
Live requestsLive chat requests and appointment requests (pickup or video call) all come together in one inbox — including a sound alert for new requests.
Contacts synced on your phone (CardDAV)Add-onIntegrate your ShopAI customers as a constantly up-to-date address book on iPhone, Android, or Outlook — connect once, then stay synced automatically.

Pricing & B2B

For end customers and business customers alike.

Net prices for business customersAutomatically show verified B2B buyers the price excl. VAT as well.
Live VAT rateThe tax rate comes directly from ShopAI — not maintained by hand, always up to date.
Your own default tax rateSet standard, reduced, or tax-exempt as the default for new products — switch it per product individually whenever needed.
Special partner pricingSet custom prices for selected partner codes.